The Story
About I Am The Culture
A New York-based business development platform driving brand growth through a diverse portfolio of companies in functional foods, botanical discovery, and advanced formulations.
The Mission
Building the Infrastructure for Emerging Markets
I Am The Culture, LLC (IATC) was founded on a clear thesis: the functional foods market is at an inflection point. As consumer demand accelerates for science-backed nutrition, advanced formulations, and novel delivery systems, the companies commercializing these innovations need more than capital. They need a strategic partner who understands how to build and scale brands from the ground up.
IATC fills that role. I design operational frameworks and growth strategies based on in-depth market research, then adeptly manage the implementation of strategic projects and ventures. IATC collaborates with licensed operators, leading brands, and research institutions to monetize advanced technologies, from botanical discovery platforms to next-generation drug delivery systems.
Core Values
Principles That Guide the Work
Rigorous Due Diligence
I source unique opportunities and subject every potential venture to thorough analysis, evaluating the science, the market, the team, and the commercial pathway before committing resources.
Active Participation
IATC doesn't simply advise. I invest in, manage, and actively build the projects in the portfolio. Success is measured by the growth of the brands and companies I help create.
Aligned Incentives
IATC engagement structures ensure that outcomes are tied to partner outcomes. I invest alongside syndicate members and share in both the risk and the upside.
Global Perspective
With relationships spanning North America, Israel, and beyond, IATC brings an international lens to technology sourcing, brand development, and market entry strategies.
The Principal
Jeff Wechsler, Founder and Principal
Jeff Wechsler founded I AM THE CULTURE in 2017 after more than two decades in institutional investing and alternative assets. He works with family offices, institutional investors, and founders who want concentrated, cash flow focused exposure with governance, information rights, and real influence at key decision points.
He began his career at Oppenheimer & Company, where he spent nine years as a financial advisor and then as a registered investment advisor. He went on to serve as Chief Investment Officer and Chief of Staff to a New York single family office, where he managed a diversified portfolio spanning real estate, art, hedge funds, private equity, and venture capital.
His venture and operating experience includes Head of Valuation at a venture capital fund and technology incubator, business development and director roles at Privateer Holdings, and Managing Partner covering the Americas at Óskare Capital, a venture firm investing in botanical medicine and regulated life sciences. Earlier in his career he served as Chief Operating Officer of a food manufacturing company and co-founded a production company.
He holds a Bachelor of Arts in International Relations from the University of Wisconsin, Madison, and works from New York with relationships spanning North America and Israel.
Next Steps
Want to Learn More?
I'm always looking to connect with innovative operators, technology developers, and investors aligned with the future of functional foods and advanced formulations.
Get in Touch